For those who choose to remain misfit while running
Letter from the founders
"For those who choose to remain misfits while running."
This is the mantra that has driven us throughout the journey of creating MONK. As founders, we are tired of the current running landscape—overcrowded with countless “innovations” in technologies, materials, and designs, all aimed at boosting the sales of the big players.
That’s why we decided to reconnect with the essence of running, crafting our products with two core focuses: providing the essentials for running and ensuring versatility for daily use. We run to discover ourselves. We run to connect with others. But most importantly, we run to become better versions of ourselves.
If you want to stand out from the crowd—if you want to remain a misfit while running—this is your brand.
From misfits to misfits,
From us to you,
See you soon.
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How are we doing so far
Design
- Study trends
- Focus on needs
- Research
- Concept design
- Moodboards
- Material selection
- 3D modeling
- Ergonomic testing
Prototyping
- Physical mockups
- Testing materials
- Functional prototypes
Testing
- Performance testing
- Ergonomic testing
- Breathability testing
- Durability testing
- Cushoning testing
- User testing and feedback
- Design improvement
Pilot production
- Production testing
- Beta testing
Launch
- Production
- Launch